Google Analytics & Google AdWords Consultant both; advising and training clients on how to implement and use Google Analytics & Google AdWords to get the best from their marketing. Google Analytics is a tool, provided by Google, that can give business owners metrics on their website. According to Google, this platform “not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.” Analytics has an extensive collection of features, which can provide all the data you need to optimise your marketing efforts.