{"id":1366,"date":"2019-03-21T17:44:12","date_gmt":"2019-03-21T17:44:12","guid":{"rendered":"https:\/\/2019.bristol.wordcamp.org\/?post_type=wcb_session&#038;p=1366"},"modified":"2019-06-13T18:29:30","modified_gmt":"2019-06-13T18:29:30","slug":"why-is-now-the-right-time-to-put-purpose-over-profit-spoiler-alert-purpose-equals-profit","status":"publish","type":"wcb_session","link":"https:\/\/bristol.wordcamp.org\/2019\/session\/why-is-now-the-right-time-to-put-purpose-over-profit-spoiler-alert-purpose-equals-profit\/","title":{"rendered":"Why is now the right time to put purpose over profit&#8230; spoiler alert &#8211; purpose equals profit!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/2019.bristol.wordcamp.org\/speaker\/joss-ford\/\">Joss Ford<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Saturday 2:15pm Room 2<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/2019.bristol.wordcamp.org\/files\/2019\/02\/splot_neon_g1@2x-8-150x150.png\" alt=\"\" class=\"wp-image-730\" srcset=\"https:\/\/bristol.wordcamp.org\/2019\/files\/2019\/02\/splot_neon_g1@2x-8-150x150.png 150w, https:\/\/bristol.wordcamp.org\/2019\/files\/2019\/02\/splot_neon_g1@2x-8-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p>I&#8217;d like to talk about how the communications world, whether web designers or digital advertisers can use their skills for good, and how this can give them reputation, a sense of purpose and the get up and go mood every morning. Sustainability in business isn&#8217;t just a thing to tick boxes anymore, it&#8217;s the fastest route for both product and service businesses to get into the spotlight.<\/p>\n\n\n\n<p>I&#8217;d like to go over some examples of companies who have purpose and how they&#8217;ve incorporated campaigns to raise awareness of this purpose, talk about transparency and talk about how developers can look at their job and incorporate environmental \/ social factors into their day to day role. <\/p>\n\n\n\n<figure class=\"wp-block-embed-videopress wp-block-embed is-type-video is-provider-videopress wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='525' height='295' src='https:\/\/video.wordpress.com\/embed\/Vx8h0hIk?hd=0&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The fabulous <a href=\"https:\/\/twitter.com\/JossFord?ref_src=twsrc%5Etfw\">@JossFord<\/a> giving his talk &#39;Why is now the right time to put purpose over profit\u2026 spoiler alert \u2013 purpose equals profit!&#39; at <a href=\"https:\/\/twitter.com\/hashtag\/WCBRS?src=hash&amp;ref_src=twsrc%5Etfw\">#WCBRS<\/a><br><br>Here are his slides:<a href=\"https:\/\/t.co\/2dfvWTcFPd\">https:\/\/t.co\/2dfvWTcFPd<\/a> <a href=\"https:\/\/t.co\/shQB11jwbT\">pic.twitter.com\/shQB11jwbT<\/a><\/p>&mdash; WordCamp Bristol (@wordcampbristol) <a href=\"https:\/\/twitter.com\/wordcampbristol\/status\/1129765622890586117?ref_src=twsrc%5Etfw\">May 18, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Joss Ford Saturday 2:15pm Room 2 I&#8217;d like to talk about how the communications world, whether web designers or digital advertisers can use their skills for good, and how this can give them reputation, a sense of purpose and the get up and go mood every morning. Sustainability in business isn&#8217;t just a thing to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bristol.wordcamp.org\/2019\/session\/why-is-now-the-right-time-to-put-purpose-over-profit-spoiler-alert-purpose-equals-profit\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why is now the right time to put purpose over profit&#8230; spoiler alert &#8211; purpose equals profit!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13754724,"featured_media":1611,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1558188900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1310],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-1366","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papmd9-m2","session_date_time":{"date":"May 18, 2019","time":"2:15 pm"},"session_speakers":[{"id":"1310","slug":"joss-ford","name":"Joss Ford","link":"https:\/\/bristol.wordcamp.org\/2019\/speaker\/joss-ford\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/13754724"}],"version-history":[{"count":4,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1366\/revisions"}],"predecessor-version":[{"id":2716,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1366\/revisions\/2716"}],"speakers":[{"embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1611"}],"wp:attachment":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1366"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1366"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}