{"id":1388,"date":"2019-03-22T08:50:30","date_gmt":"2019-03-22T08:50:30","guid":{"rendered":"https:\/\/2019.bristol.wordcamp.org\/?post_type=wcb_session&#038;p=1388"},"modified":"2019-06-29T14:03:40","modified_gmt":"2019-06-29T14:03:40","slug":"the-magic-keyword-why-your-site-is-not-getting-the-traffic-it-deserves","status":"publish","type":"wcb_session","link":"https:\/\/bristol.wordcamp.org\/2019\/session\/the-magic-keyword-why-your-site-is-not-getting-the-traffic-it-deserves\/","title":{"rendered":"The magic (key)word: why your site is not getting the traffic it deserves"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"mce_1\"><a href=\"https:\/\/2019.bristol.wordcamp.org\/speaker\/jesse-van-de-hulsbeek\/\">Jesse van de Hulsbeek<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_2\">Sunday 11:00am Room 1<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/2019.bristol.wordcamp.org\/files\/2019\/03\/splot_neon_p1@2x-8-150x150.png\" alt=\"This image has an empty alt attribute; its file name is splot_neon_p1@2x-8-150x150.png\" \/><\/figure><\/div>\n\n\n\n<p>Are you ever frustrated because you just can\u2019t seem to get a page ranked in Google? Or because you\u2019re ranking for a search phrase without getting any meaningful traffic? <\/p>\n\n\n\n<p>Keyword research is the first step to a good SEO strategy. But it\u2019s not easy: to rank, you need to know what words people type in to find you. Come up with keywords you can rank for. Take your competition into account. But how? Unfortunately, no tool can do it for you. You need to do research yourself. In this talk, I\u2019ll guide you through the essential steps of keyword research, so you can get your most important pages ranked. <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress-tv wp-block-embed is-type-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='525' height='295' src='https:\/\/video.wordpress.com\/embed\/n6ShH1A1?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The fabulous @jesseteaching giving his talk &#39;The magic (key)word: why your site is not getting the traffic it deserves&#39;.<br><br>Here are his slides:<a href=\"https:\/\/t.co\/v8s6DikOhA\">https:\/\/t.co\/v8s6DikOhA<\/a> <a href=\"https:\/\/t.co\/QaNpzvGAl1\">pic.twitter.com\/QaNpzvGAl1<\/a><\/p>&mdash; WordCamp Bristol (@wordcampbristol) <a href=\"https:\/\/twitter.com\/wordcampbristol\/status\/1130077931022245888?ref_src=twsrc%5Etfw\">May 19, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jesse van de Hulsbeek Sunday 11:00am Room 1 Are you ever frustrated because you just can\u2019t seem to get a page ranked in Google? Or because you\u2019re ranking for a search phrase without getting any meaningful traffic? Keyword research is the first step to a good SEO strategy. But it\u2019s not easy: to rank, you &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bristol.wordcamp.org\/2019\/session\/the-magic-keyword-why-your-site-is-not-getting-the-traffic-it-deserves\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The magic (key)word: why your site is not getting the traffic it deserves&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16215022,"featured_media":1583,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1558263600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1326],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-1388","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papmd9-mo","session_date_time":{"date":"May 19, 2019","time":"11:00 am"},"session_speakers":[{"id":"1326","slug":"jesse-van-de-hulsbeek","name":"Jesse van de Hulsbeek","link":"https:\/\/bristol.wordcamp.org\/2019\/speaker\/jesse-van-de-hulsbeek\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1388\/revisions"}],"predecessor-version":[{"id":2739,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1388\/revisions\/2739"}],"speakers":[{"embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1326"}],"author":[{"embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/jesseyoast"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1583"}],"wp:attachment":[{"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1388"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1388"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bristol.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}