{"id":1408,"date":"2019-03-22T12:26:47","date_gmt":"2019-03-22T12:26:47","guid":{"rendered":"https:\/\/2019.bristol.wordcamp.org\/?post_type=wcb_session&p=1408"},"modified":"2019-06-29T14:07:40","modified_gmt":"2019-06-29T14:07:40","slug":"selling-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/bristol.wordcamp.org\/2019\/session\/selling-wordpress\/","title":{"rendered":"Selling WordPress"},"content":{"rendered":"\n

Scott Jones<\/a><\/h2>\n\n\n\n

Sunday 3:00pm Room 1<\/h3>\n\n\n\n
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Selling WordPress is a discussion I’ve been having with Joost de Valk and others on the marketing team since last December. It’s a challenge that I face in my business life each day, when WordPress comes up against other CMS and DXP platforms, especially when they have such great presence and marketing behind them.<\/p>\n\n\n\n

The truth is, we don’t do enough as WordPress to show off who we are, why we’re more than just a credible competitor, or to help our community communicate the benefits of WordPress to their clients.<\/p>\n\n\n\n

So why is WordPress a sellable CMS? And how easy\/hard is it to endorse WordPress when a client is asking about other platforms?<\/p>\n\n\n\n

These are some of the questions I want to help to answer without simply shouting “we’re the best, everyone else sucks!” It’s something that I work to achieve on a daily basis (with a mixture of success and failure).<\/p>\n\n\n\n

The CMS we all love is flexible, expandable, fast, well-supported, great for content editors and ultimately great for business. It’s not just a small blogging platform anymore, it’s a product that suits tiny businesses and enterprise businesses in equal measure, depending on the experience of the designers and developers working with it.<\/p>\n\n\n\n

So… this talk will help to give a fairly broad range of people new ideas, new arguments and renewed thinking on how to say “WordPress is the platform for you.” <\/p>\n\n\n\n

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